10 Visual Content Facts For Entrepreneurs

Creating visual content is a key element to your building your brand story and it’s an amazing trend happening online.  Actually it makes me giddy to think about, because it incorporates one of my favorite topics… visuals!  Creating visual content is growing rapidly.  More biz people are jumping on the visual wagon for their social media and blogs.  Why, because it works!  

10 Visual Facts You Should Know

I’ve gathered 10 visual content facts.  I believe these facts are proof that you should be using more visuals for your online marketing.   As an entrepreneur you probably have noticed and heard that images get better likes, comments and shares.  All of which results in more engagement with your audience.   Creating visual content is something you should incorporate in your online marketing strategy.  Here’s why…

10 Visual Content Facts:

  1. 94% of information transmitted to the brain is visual & #visuals are processed 60,000x faster in the brain than text. (Source: Billion Dollar Graphics)  [Tweet “94% of information transmitted to the brain is visual & visuals are processed 60,000x faster in the brain than text.” http://bit.ly/cbizvisualcontent @CBizSchool #visualcontent”]
  2. 67%  of consumers consider clear, detailed images to be very important and carry more weight than the product information and consumer ratings. Source: Heidi Cohen) [Tweet “67% of consumers consider clear, detailed images to be very important and carry more weight than the product information and consumer ratings. @heidicohen via @CBizSchool http://bit.ly/cbizvisualcontent “]
  3. Images play an important role in social media marketing and many marketers today are investing in creating eye-catching images to share.  (Source: Social Media Examiner) [Tweet “Images play an important role in social media marketing and many marketers today are investing in creating eye-catching images to share. @smexaminer via @CBizSchool #visualcontent”]
  4. Photos and videos tend to drive positive engagement. (Source: Simply Measured) [Tweet “Photos and videos tend to drive positive engagement. @simplymeasured ia @CBizSchool http://bit.ly/cbizvisualcontent #visualcontent”]
  5. 70% of marketers plan to increase their use of original visual assets in 2015. (Source: HubSpot)  [Tweet “70% of marketer plan to increase their use of original visual assets in 2015. @hubspot via @CBizSchool http://bit.ly/cbizvisualcontent #visualcontent”]
  6. Photos, pictures and videos get over 100% more engagement. (Source: Jeff Bullas) [Tweet “Photos, pictures and videos get over 100% more engagement. via @CBizSchool @jeffbullas http://bit.ly/cbizvisualcontent #visualcontent #video #quote”]
  7. Visuals increase retention by 42%. (Source: WheelhouseBiz) [Tweet “Visuals increase retention by 42%. @WheelhouseBiz via @CBizSchool http://bit.ly/cbizvisualcontent #visual #contentmarketing #quote”]
  8. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: HubSpot) [Tweet “46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. @hubspot via @CBizSchool http://bit.ly/cbizvisualcontent #visualcontent”]
  9. Website with videos now receives about 100% longer average time-on-site per visitor. (Source: Marketing Sherpa) [Tweet “Website with videos now receives about 100% longer average time-on-site per visitor. @MarketingSherpa @CBizSchool http://bit.ly/cbizvisualcontent #visualcontent #video #quote”]
  10. Of all the photos ever taken by humankind, 10% have been taken in the last 12 months. (Source: 1000 Memories) [Tweet “Of all the photos ever taken by humankind, 10% have been taken in the last 12 months. @1000memories via @CBizSchool http://bit.ly/cbizvisualcontent #visualcontent #photography #quote”]

 

10-Visual-Facts-For Entrepreneurs

Here’s my question to you:  What visual content strategies are you incorporating in your marketing and storytelling?

 

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About Darla Kirchner

As a Brand + Visual Design Strategist, I guide entrepreneurs to define their brand story so they successfully connect to their right audience!