5 FREE Ways to Develop Your Brand

As artists and creatives we typically have limited funds to work on our biz.  Many artists and creative entrepreneurs I know are “do it yourselfers”.  I’m fortunate,  as a graphic designer I have been creating logos and brands for years.  I also believe in the importance of developing a good brand and want to share 5 FREE ways you can work on developing your brand. 

5 Ways to Develop Your Brand

My biggest suggestion is to put your personality into your brand…

Be Authentically YOU:)

When I started my first businesses I didn’t have a great deal of money to invest. I did all the graphics and created all the printed materials. I know how fortunate I am to have a graphics degree as I knew what and how to create my materials. I spent hours and hours creating brochures, postcards and other branding pieces for my work which took me away from creating my work.  I knew that my logo was not my brand and I worked hard to develop it over the years, here are a few strategies to help you with your brand.

If you are ready to dive deeper into developing your brand, sign up to join our community, where you can get the most up to date information about our upcoming Branding your Biz online course.

Here are 5 ways to start branding your biz for FREE:

1. Devote time in your Brand:

Keep in mind as an artist or creative your personal brand and your business brand are synonymous.  Make time to invest in your brand and think about features of your personality.  Create a list of words that best describe you.  This will help you when you are writing copy and content about your products, services and business.

Questions to Consider:

  • How do I make people feel?
  • How do people benefit by working with me?
  • What words do others use to describe me?

If done correctly clients will follow your brand from project to project or from business to business… if they feel connected to you.  I am honored to have customers follow me from my fine art to my ceramics business and purchased my personalized art.  I’ve had clients hire me for graphic design for their business.  So, YES I highly recommend this:)

2. Put yourself out there.

It’s scary, I know, but the more people see you the better for you and your brand. Decide where the best place for you to be seen is.
* Online: Then start a blog and add your brand to all your social media networks.
* In front of your current clients and audience, then send out weekly or monthly news via emails.
* Locally, then attend local creative events/shows and or join groups or meet ups that will put you in front of your audience and peers.

3. Spend time developing your elevator speech, your tagline and your brand voice.

* Think about what you do and why you do it.
* How do you help others?
* What makes you unique?
* Practice writing like you talk.

For example, when I was developing Creative Biz School I purposely chose casual words.  I’m a casual person.  I use biz instead of business because it suits my personality.  Just like I use a smiley face:) …often!

4. Patience is a virtue.

Just as becoming an artist or artisan, developing your style takes time and so does building your brand. Keep in mind it’s okay if your brand changes over time. You should evaluate all it’s areas as you grow.

5. Check how your Brand is working.

* Ask your clients, employees, audience, how do they see your business?
* What do they think of your company?
* What can you do better?

If your brand is not reflecting your core values then find ways to improve them.

5 Free Ways to Develop Your Brand from Creative Biz School

I have been working with branding development for many years. For the past 5 years I have created brands for many creatives and small businesses. I have seen great value in branding and want to share with you how to develop your brand. If you are in the Greater Cincinnati area, I offer a Branding course in Cincinnati.  You are welcome to join me:)  And for those who are not local, I am working on a new course and if you are a part of our creative community members you can be the first to know when it’s available (and receive special offers too)!

“Your brand is what other people say about you when you’re not in the room.” ~ Jeff Bezos

 

Remember developing your brand is an investment in your business. Most of branding starts with you and your core values and what you want to be know for.  I hope these branding strategies are helpful for you to develop your brand.  Try them, I’d love to hear your thoughts in the comments section below!

Take care,

Darla

About Darla Kirchner

As a Brand + Visual Design Strategist, I guide entrepreneurs to define their brand story so they successfully connect to their right audience!