Differinciating yourself online as an entrepreneure is challenging. I believe creating a brand that stands out from the crowd is what we all should be striving for. How, do I do that, you ask? Here are 7 ways to brand yourself to shine online.
#1: Remember branding is the essence of your business.
Your brand is what everyone else thinks of your business. It’s the perception everyone has when they meet, talk or sees you. If you want to stand out in the crowd, you have to consistently brand yoursef. Click here for my key ways to brand yourself.
Let’s face it, if you don’t your audience will have a perception of you, one way or the other… good or bad. It will be what they talk about and think of when they see or hear your brand. Read more about how you can create a brand that shines!
Simply put, your brand is the promise that you make to your audience and customers. It is the perception of what everyone thinks about you and your business. Good or bad. Click over to read more.
#4: Create a Pinterest Brand board (It’s my TOP Brand Tool).
Here’s some pin’s to gather for your brand inspiration:
- Logo designs you like
- Color palettes for your brand, check out Designs Seeds
- Quotes that reflect you personality, purpose and your style
- Visual imagery you like and are inspired by
- Photographs that inspire your brand you
- Inspirations that represent your core beliefs
If you are online promoting your biz, you are likely on social media. Which platform are you focusing on? My first suggestion is to to focus your branding efforts on one platfore first. Do it really well, become a
- Determine ONE Social media to focus on first
- Create a consistent social media plan
- Measure what is working, revise and repeat
#6: Create a list of Brand words that other’s use to discribe you and your business.
Review comments, testimonials and words that customers have used. If you still need more, ask for them. Don’t be afraid to ask your friends, clients and audience. It’s been my experience that most people will not bite:)
#7. Define your Brand niche
Let me ask you… what do you want to be known for? What’s your expertise? Start there, dig a DEEP hole (niche). Make a stand for your brand.
As a brand strateist, I can talk about branding all the time. I love it and yep, it’s my niche. People come to me for all types of branding advice. I’m happy to share.
[Tweet “If people believe they share values w/a company, they will stay loyal to the brand. H.Schultz”]
So here’s my question for you…
What questions do you have about branding?
Hears to your brand shining bright!
Have a branding or visual question?
If you have a question, comment, thought or concern, about creating professional looking branding and visuals, click here. I love to hear from you:)
P.S. We have a great community here, would you like to join us?