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Color Basics

Think back to elementary school and how much you loved art class.  Do you remember the basics of color?  Don’t fear, I’ve got you covered!  Let’s refresh your memory of different ways to use color for your biz. 

There are many ways you can use colorations to create great branded images and designs.  We’ve discussed using hues to connect color to your biz brand.  Now let’s talk about adding a few more layers!

Here’s is a Color Basics Chart to help you get creative with your branded images and visuals.

Color-Basics by Darla Kirchner

Color Basics:

Primary Colors are yellow, red and blue.  

Secondary colors are hues that are made when you combine each of the primary together.

  • Red + Blue= Purple
  • Red + Yellow= Orange
  • Blue + Yellow = Green

Warm + Cool Colors:

Warms are Red, Yellow and Orange.  They tend to give the illusion of advancing to the eye.  Cool hues are Blue, purple and green.  These colors give the illusion of receding to the eye.

Color Harmonies:

Complementary color scheme

  • Colors that are opposite each other on the color wheel
  • These colors create a vibrant look especially when used at full saturation.
  • This color scheme must be managed well so it is not jarring.
  • Use these color combinations in small does when you want something to stand out.

Monochromatic Colors

  • Colors that are variation of the same color either by adding white or black.
  • This scheme looks clean, elegant and balanced.
  • Monochromatic colors go well together, producing a soothing effect.

Now you have some tools so you can use for your creative marketing and image making.  Don’t forget the color connection chart I created for you to use to get creative to project an emotion or make great color choices for creating an image.  Bookmark this post as a reference or pin it to your Pinterest boards and come over to visit my Pinterest boards for more inspiration and info.

There’s so much you can do with the colorations in your brand.  I hope you are inspired to put your creative hat on and start experimenting!  If you still have color questions send me a quick message.  I hope you found this useful!   I love quotes and found one to help you remember some of the info I shared:

“All colors are the friends of their neighbors and the lovers of their opposites.”  ~Mark Chagall

(Click to tweet)

You’ve got this,  I’m here to help:)

Take care,





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About Darla Kirchner

As a Brand + Visual Design Strategist, I guide entrepreneurs to define their brand story so they successfully connect to their right audience!