Using colors to increase brand awareness is a great strategy.  Understanding the importance and meanings behind the colors you choose for your brand will help build better brand awareness and consistency.  From creating a brand mood to establishing trust, when understanding color psychology, you should create a strategy to use your colors more effectively to build a captivating visual brand.

Think about some big brands like Coke or IBM or McDonalds.  You probably can visualize their brands and logos.  I’d bet you can remember their colors right now.  Why? Because…

Color increases Brand recognition by 80%.

Source: Social Media Today

[Tweet “Color increases #brand recognition by 80% @socialmedia2day”]

As an entrepreneur or small biz owner, you many not be striving to be as big of a brand as Coke, IBM or McDonalds.  I get it, I don’t aspire to be them either.  I want you to understand the IMPACT of color and how you can use it to create a better consistent brand story!  Using color is a great visual way to build brand awareness for your company.

Here’s a graphic to help you connect to your brand colors and create a strategy to use them

As a brand designer, it is very natural for me to work with hues, tones, and create variations of color pallets.  I love using color and have a strategy to implement it constantly and consistently in my visual branding.  Utilizing the power of color will help you to evoke a mood or create a statement throughout your for your visual branding!

[Tweet “Consistency in your brand color story will help you build your #brandawareness. @darlakirchner”]

I designed the graphic above to help you understand some of the meaning, emotions, and psychology behind colorations used in a brand design, marketing, and promotions.  Pin it to your Pinterest boards or bookmark this page and refer to it when you want to use color to connect with your audience.   If you want other visual branding ideas, follow me over on Pinterest!  Enjoy the chart and feel free to share it with others 🙂

How do you communicate with color… what will your brand color story be? 

Take care,