Brands doing a great job sharing their story:
Brian Fanzo shared his top 40 tips to building his personal brand.
Strategies, tips and tools to use Instagram to Build YOUR Personal Brand
Share about you, your life & biz
Instagram loves hashtags
Unlike Twitter, where you are limited to 140 characters, you can get hashtag happy on Instagram for more visibility. Personally, I don’t like to see a sea of hashtags. You can find popular hashtags in apps like TagsForLikes to help you find a list of popular hashtags to add to your post. Populargram is a website that host popular tags, users, locations, and filters. A great tip is to create a personalized hashtag. Remember to use it on all applicable social medias and post. If you want more popular hashtags, visit here.
10 Most Popular #Hashtags for 2015:
Use Videos on your Instagram Account
A Flipogram example from another blog post.
Create great Visuals for your Instagram Account
Instagram is visual and a GREAT place to share your brand images. Using your phone’s camera to take images is so easy to do. Make sure you edit your images and keep the images in your brand style before posting them to Instagram.
There are several photo editing apps you can try:
- Camera+: Great camera app
- Layout: Great for creating collages
- Snapseed: Extensive photo editing app, here’s a tutorial
- Instasize: To resize your images
- moreBeaute2: For polished portraits
There are several filters you can use on your images available on Instagram and many apps to choose from. I always brighten my images first then I have specific filters I use. Try to limit your filters to 1 or 2 so you create a consistent format on your images. Take a few images of your subject and select the best image with the most clarity. You can crop your images or add them in a collage format. I ALWAYS suggest ou edit your images before adding them into a collage or posting.
Another great tool I LOVE is the WordSwag app. It’s great for adding words to your original images or use there’s. You can also use images that you can download from Pixabay by searching images right on WordSwag. It’s a great app for creating Instagram images and the best part, you can do it all in your phone! Keep your brand colors and font styles in mind when creating your designs:) Another app that is similar is called Over, which is available on android too.
[Tweet “Keys to brand success: self-definition, transparency, authenticity, accountability. S. Mainwaring”]
Ready to take your brand to the next level?
I suggest two options:
For those of you DIY’ers, start a file of designs ideas, quotes, and images that reflect your brand style. Start designing post as square 640 x 640 pixels in size. You can make your square as large as 900 x 900 pixels. Design your brand images in either Canva or Picmonkey. I suggest you block time to create “batches” of designs. This will save you time later:)
If you are limited on time, don’t think you are creative or want your brand to shine hire a designer to create your branded visual designs for you. I’ve designed hundreds of shareable images for many different business types. I’m happy to chat with you about design options🙂 Reuse your new branded images on other social media platforms like Google+, Pinterest, and Facebook.
[Tweet “Use Instagram to build the personal side of your brand. Darla Kirchner”]
The keys in developing your personal brand are to be true to your unique style and keep your brand consistent. This is true in sharing your personal brand everywhere online on all your all platforms! I just read a great article by Brian Fanzo where he shares his top 40 tools for personal branding success. Many I would have on my list!
I strive to give credit where it’s due and love to share great content from other entrepreneurs I admire, Brian’s one of them:) Like Brian stated, the first thing you need to do is “find your story and identify your voice.” Be patient with yourself and know that everything starts with you and your core values. Keep defining your brand voice and your personal brand style will take shape!
[Tweet “First find your story and identify your voice. @iSocialFanz”]
Who’s your favorite personal brand on Instagram? I’d love to know:) Share them with me on Twitter!
Have a branding or visual question?
If you have a question or comment about creating professional looking branding and visuals, click here. I love to hear from you:)