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On of the most valuable pieces of the branding puzzle is to really know who your target audience is.  More importantly, to know who is your ideal client is.

I work with amazing entrepreneurs like you to help them define and understand who their ideal client and target audience is every week.  Lately, I’ve noticed a change in the air for branding.  Are you noticing a change in the air for your branding?


Most people I work with and talk to want to attract more clients, especially of the right clients.  We all want that right?

[Tweet “Change is inevitable. Progress is optionable. Tony Robbins”]

Today there’s a change in the air… Brands that are successful today are definitely different than in the past. Successful brands in the past look something like this…

  • You make something you believe everyone wants.
  • You share it with your audience.
  • You attract customers to your offering.
  • You begin to build brand awareness.

Today there are new thoughts about the way to build a successful brand awareness.  

  • You understand your purpose, mission and vision for your business.
  • You understand what your ideal client and target audience needs and wants.
  • You combine your expertise with your clients wants and needs.
  • You share your brand story with your audience.
  • You create a better brand awareness with the right audience.

Forget everyone else buy your ideal client, forever.

[Tweet “Forget everyone else but your ideal client. Unknown”]

So my question is, are you living in the past or is your branding strategy in line with today’s successful branding strategies?  This is an area I love working in!  

Are you ready to re-invent or up-level your brand?  Then start thinking like today’s successful brand’s!

If you are unsure or ready to make some changes, this is a great time.  Start the new year fresh.  I’m here to help.  If you want to uplevel your brand or want to understand more about how to reach your ideal client then let’s chat!  Stop talking to people who don’t want or value your offerings and start saving time and money talking to those who do!  You can do it, I can help.

Darla Kirchner Brand + Visual Design Strategist let's Chat

Happy Branding!

Darla Kirchner-Signature

Have a branding or visual question?

If you have a question, comment, thought or concern, about creating professional looking branding and visuals, click here.  I love to hear from you:)

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About Darla Kirchner

As a Brand + Visual Design Strategist, I guide entrepreneurs to define their brand story so they successfully connect to their right audience!