Strategies to help you better market and sell without feeling pushy.
Facts to keep in mind.
If you are in business, you are in marketing and sales.
If you are married or have kids, you are marketing and selling.
If you are working for someone else, you are marketing and selling.
How do you know?
- Remember the times you negotiated with your kids to eat their veggies? That's marekting and sales.
- When you shared your dreams of taking a special trip to Europe with your husband (like I did), you are marketing and selling.
- Asking for a much overdue rasie. Yep... you're marketing and selling your value.
Sales strategies to help you market your brand better.
How do you feel like you are not marketing?
Here's how small business can shine!
1. Get your message clear
2. Understand your Ideal Clients
If you don't know who your ideal client is or what they want or need or have the right words to share, they will not listen. Your brand message is the foundation of your marketing and sales efforts. Get it right and your business will grow.
3. Show you Care
The best way to connect with anyone is to show you care. People can feel you coming if you don't genuinely care about them and their needs. The best way to show you care is though empathy. Tell them how you can relate to their challenges or problems.
4. Call them to action
Now that they believe you genuinely care will they want to know how to work with you. This is where many businesses fall short. They don't share how they can help. This is otherwise known as not calling people to action or asking for the order.
When you genuinely believe you have the service, product or program to help your target audience, will they feel they can trust you.