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The core building block of Branding is YOU, your purpose, vision and mission.  If you don’t know this intimately, then your business foundation is flawed.  As an entrepreneur and small biz owner, I have had successful businesses. However I didn’t always focus first on MY purpose and define my why, mission and have a clear vision for what I wanted, eventually I had challenges.

I see the same for lot’s of entrepreneurs I know, talk to and work with. It’s not easy to dive deep and peel the layers of yourself and then be able to share it with others.  To clearly define the story of YOU is so important to share.  Let’s talk about a few reasons and questions why you need to make time to know your why.

The-Story-Of-You-And-Why-It's-So-Important-To-Share

I love to work with others in their branding process. 

Many times I’m working with small biz owners and entrepreneurs to help them rebrand or uplevel their brand.  During the first conversations we have, we always discuss why they do what they do.  Most say to make an income, for my family or to share my gifts to help others.  All of which are important and valid.  As Simon Sinek says, these are what you do, not why you do it.  You’re why is very personal and not derived by what you do or how you do it.

Ask yourself, “Why do I get out of bed in the morning?”

Seriously, take the time to work on this, it will serve you.  When I work with a client it’s a process.  We dive deep, then once we have a clear understanding of their why, mission and vision we then begin understanding who our ideal client is.  But first we define their purpose first.  It’s very personal for everyone.

As Bernadette Jiwa states (and I believe), “what I’m saying is that you should define what success looks like for you. That takes time, reflection, personal insight and the courage to be vulnerable. You are only around bound by other people’s metrics of success when you choose to be.”

My point is…

[Tweet “Why you do what you do is very personal, it’s what brings you happiness & your definition of success. Darla Kirchner”]

Ask yourself, “Do I REALLY know who my ideal client and target audience is?

Once you have a clearly defined purpose and ideal client persona, then you can start to share your story.  The more you share, your celebrations and challenges your audience will begin to understand YOU better.  Through sharing to help them, being vulnerable and transparent, you will become relatable to those that you consider your ideal clients.

Ask yourself, “What big challenge can I share that will help my target audience?”

The more I became clear about who my target audience is and what my purpose is, the more I shared.  The more I shared consistently on my blogs, social media post like Periscope and on my Blab shows, the easier it became to be a better storyteller.  I love hearing from my community and clients from when I share what worked for me, especially when I am  fearlessly transparent and vulnerable about my challenges.  Those have most impacted them and they share that they appreciate my sharing, then is when I know I’m staying true to my purpose and mission.

That’s the definition of success for me:) 

[Tweet “The core building block of #branding is YOU. Define your #purpose, mission and vision first. Darla Kirchner”]

Ask yourself, “Do I REALLY know who my ideal client and target audience is?

Once you have a clearly defined purpose and ideal client persona, then you can start to share your story.  The more you share, your celebrations and challenges your audience will begin to understand YOU better.  Through sharing to help them, being vulnerable and transparent, you will become relatable to those that you consider your ideal clients.

Ask yourself, “What big challenge can I share that will help my target audience?”

The more I became clear about who my target audience is and what my purpose is, the more I shared.  The more I shared consistently on my blogs, social media post like Periscope and on my Blab shows, the easier it became to be a better storyteller.  I love hearing from my community and clients from when I share what worked for me, especially when I am  fearlessly transparent and vulnerable about my challenges.  Those have most impacted them and they share that they appreciate my sharing, then is when I know I’m staying true to my purpose and mission.

That’s the definition of success for me:) 

Do you have a clear understanding of your WHY? If so, great!  I hope by sharing some of the strategies I use and teach my clients, will help you better share your story.  If you are unsure and want to learn more so your brand is clearly sharing your brand and speaking to your audience… let’s chat! 
Darla Kirchner Brand + Visual Design Strategist let's Chat

Happy storytelling!

Darla Kirchner-Signature

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About Darla Kirchner

As a Brand + Visual Design Strategist, I guide entrepreneurs to define their brand story so they successfully connect to their right audience!